How Jellybeans Can Reveal Neuroscience to the Public (2025)

Studying brain science in the 21st century requires crossing traditional boundaries, and with that comes the need for an interdisciplinary approach.

The fields of psychology, neurobiology and biomedical engineering all approach research questions from different perspectives, each with a unique way of trying to understand how the brain works. Neuroscientists of the future should be able to integrate these differences to build new and better solutions.

For example, the problem of how a person moves around in the world could be approached by examining the mechanics of how her arm reaches for a target--an engineering problem. Alternatively, this question could be examined in healthy adults compared to thosewho have a particular disease that affects movement, like Parkinson's, which may clarify how the brain works differently when damaged--a neurobiological question. Finally, a brain scientist could study how the brain makes decisions about movements in response to a disturbance, like an opposing force--from the standpoint of a cognitive psychologist.

Ideally, cutting-edge neuroscience would draw expertise from more than one of these fields to answer hot topic questions about the brain.

Minding what you say

Many graduate students find that discussing their research in this sort of detail with other scientists both in and out of their fields can be a bit nerve racking.

Now imagine trying to talk about neuroscience research with people who may have little background in the subject--like your parents, friends, children or someone who walks in the door at your local science center--and getting them to understand and appreciate it.

Recently, I partnered with seven of my fellow graduate students to establish a novel program that trains neuroscientists to communicate with the public.

As part of the Cognitive, Computational and Systems Neuroscience (CCSN) pathway at Washington University, funded in part by a National Science Foundation (NSF) Integrative Graduate Education and Research Traineeship (IGERT) programgrant, we worked with staff from the Saint Louis Science Center (SLSC) to create a science communication course targeted towards audiences with little understanding of neuroscience.

Graduate students in neuroscience, psychology and biomedical engineering programs were invited to participate, and, in the first year, eight students attended three professional development workshops taught by Science Center staff.

"The Real World - Neuroscience"

The curriculum focused on the audience and included presentation language and tools for creating demonstrations and exhibits about our research lives and discoveries. Out of these workshops emerged an event highlighting brain research that debuted last October during SciFest08. The annual Science Center festival brought nationally and internationally renowned scientists to present their research to the public, and we later repeated the effort as part of the Science Center's annual NeuroDay event during national Brain Awareness Weekin March 2009.

"The Real World - Neuroscience" featured our stories of research at Washington University and our lives in St. Louis. As visitors entered the exhibit, they saw a behind-the-scenes video which followed each of us around a lab with commentary about what it means to be a scientist.

Inside the exhibit, we led hands-on demonstrations that introduced neuroscience concepts in fun and engaging ways. For example, one student, Hannah Arnson, who studies olfaction (our sense of smell), used jelly beans to show participants how olfactory sense is an important part of the experience of taste.

While our tongues sense only five distinct flavors, we have thousands of olfactory receptors in our nose, which can be activated by odor chemicals in the foods we eat. By eating jelly beans with their noses pinched closed and then again with their noses open, participants literally tasted the difference olfaction makes! This demonstration enabled Arnson to then discuss aspects of her research on olfactory coding.

Other demonstrations had graduate student experts leading visitors to monitor the electrical signals generated by their own eye movements, to train a virtual rat using classical conditioning, to examine healthy and diseased human brain specimens, and to learn how our internal clocks cope with jetlag.

It's all about perception

I was often struck by the enthusiasm of visitors wanting to know more about brain science and by their curiosity about what scientists are really like. Any perceived barriers in understanding were not ones of motivation or interest, but rather those associated with jargon.

Comments from visitors like "I had no idea research could be fun" or "I'd like to do that," plus insightful questions about our work on the brain, gave us confidence that we had effectively shared our story. By learning to speak with our audience, we conveyed our neuroscience research and enthusiasm for discovery without "dumbing down" the content. Communication is an important and often overlooked aspect of being a successful scientist.

We plan to continue this training program, with 13 new graduate students enrolled this summer. We have already been invited to present our "Real World" at several events in 2009.

I believe that by working with theScience Centerand its visitors, we have gained both an appreciationfor the time and effort that goes into engaging the public in scientific research and alsothe knowledge that engagement is a worthwhile pursuit that improves people's understanding and support of our work.

-- Alexis B. Webb, Washington University in St. Louis abwebb@artsci.wustl.edu

This Behind the Scenes article was provided to LiveScience in partnership with the National Science Foundation.

How Jellybeans Can Reveal Neuroscience to the Public (2025)

FAQs

How neuroscience helps us understand the mind and brain? ›

Neuroscience offers a window into our own minds. It helps us comprehend the intricate mechanisms behind our thoughts, emotions, and behaviors. By studying the brain, scientists have revealed the neural pathways responsible for memory, decision-making, and even creativity.

How has neuroscience changed the way we view consciousness? ›

Neuroscience has furnished evidence that neurons are fundamental to consciousness; at the fine and gross scale, aspects of our conscious experience depend on specific patterns of neural activity – in some way, the connectivity of neurons computes the features of our experience.

What does the neuroscience of your brain on fiction claim? ›

In a recent New York Times essay, “Your Brain on Fiction,” Annie Murphy Paul argues that “Fiction — with its redolent details, imaginative metaphors and attentive descriptions of people and their actions — offers an especially rich replica” to “construct a map of other people's intentions.” Research suggests that “ ...

What does this neuroscience research suggest about learning? ›

The brain changes constantly as a • result of learning, and remains 'plastic' throughout life. Neuroscience has shown that learning a skill changes the brain and that these changes revert when practice of the skill ceases.

How does neuroscience contribute to society? ›

Neuroscience affects many, if not all, human functions, but it also contributes to a better understanding of a wide range of common conditions. These include: Down syndrome. autistic spectrum disorders (ASD)

How does neuroscience enhance our understanding of human development? ›

Brain Development: Neuroscience helps us understand the intricate processes and stages of brain development from prenatal stages through adulthood. It provides insights into how neural networks form, how different brain regions interact, and how the brain adapts and changes in response to environmental factors and e.

What is the impact of neuroscience in our behavior? ›

Neurobiology of Behavior

Behavioral neuroscience aims to describe a causal relationship between neuronal processes and behavior. Animals' ever-changing physiological needs alter their internal states. Internal states then alter neuronal processes to adapt the behavior of the animal enabling it to meet its needs.

Where do thoughts come from neuroscience? ›

Neurons release brain chemicals, known as neurotransmitters, which generate these electrical signals in neighboring neurons. The electrical signals propagate like a wave to thousands of neurons, which leads to thought formation. One theory explains that thoughts are generated when neurons fire.

How can neuroscience change the world? ›

Understanding the brain is key to addressing devastating neurological and psychiatric diseases that affect mankind. To accelerate progress in this area, WashU Medicine — already one of the world's premier institutions in neuroscience research — is deepening its investment.

Why does neuroscience appeal to you? ›

The interdisciplinary nature of the field allows you to draw knowledge from biology, chemistry, psychology, and even philosophy and apply it to the human brain. The bounds of neuroscience are seemingly limitless as everyday new questions are being asked about human nature and behavior.

How does neuroscience explain how we form memories? ›

The brain simmers with activity. Different groups of neurons (nerve cells), responsible for different thoughts or perceptions, drift in and out of action. Memory is the reactivation of a specific group of neurons, formed from persistent changes in the strength of connections between neurons.

What does neuroscience focus on? ›

At its most basic, neuroscience is the study of the nervous system – from structure to function, development to degeneration, in health and in disease. It covers the whole nervous system, with a primary focus on the brain. Incredibly complex, our brains define who we are and what we do.

What does neuroscience tell us about the brain? ›

Neuroscientists focus on the brain and its impact on behavior and cognitive functions. Not only is neuroscience concerned with the normal functioning of the nervous system, but also what happens to the nervous system when people have neurological, psychiatric and neurodevelopmental disorders.

What is an important discovery of neuroscience? ›

David Hubel and Torsten Wiesel advanced our understanding of vision. They showed different images to cats and noted which parts of their brains were activated. They devised a way to record the activity of a single neuron and then mapped out the visual cortex of the brain.

What are the six brain rules? ›

These are Rule 1 (Survival), Rule 2 (Exercise), Rule 5 (Wiring), Rule 6 (Attention), Rule 7 (Memory), Rule 9 (Vision) and Rule 12 (Exploration).

How does neuroscience contribute to our understanding of behavior? ›

Neurobiology of Behavior

Behavioral neuroscience aims to describe a causal relationship between neuronal processes and behavior. Animals' ever-changing physiological needs alter their internal states. Internal states then alter neuronal processes to adapt the behavior of the animal enabling it to meet its needs.

How do neuroscientists study the brain's connections to behavior and mind? ›

They use neuroimaging techniques, such as MRI (Magnetic Resonance Imaging) and fMRI (functional Magnetic Resonance Imaging), to visualize the structure and function of the brain. They also use EEG (Electroencephalography) to measure electrical activity in the brain.

How does understanding the brain help us? ›

Knowing more about the brain can lead to the development of new treatments for diseases and disorders of the nervous system and improve many areas of human health.

How do neuroscientists know what they know about the brain? ›

Modern imaging methods such as functional MRI (Magnetic Resonance Imaging) scans use strong magnetic fields and radio waves to study brain function. This technological development has been very powerful in helping neuroscientists develop their theories about how the brain works.

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